Specialist: CVM, Customer Retention & Campaign Operations Full-Time

Role purpose:

Analyze database, Configure, test and implement campaigns using the campaign management system; executing and maintaining operational campaigns.

Key accountabilities and decision ownership:

• Analyse, configure and Execute CVM campaigns for M-Pesa retention, churn, welcome and capped customers using the campaign management system;
• Ensure alignment and CVM integration of inbound and outbound campaigns;
• Analyse M-Pesa Product and Services trends track and ensure accuracy of data to run CVM campaigns;
• Provide relevant, accurate and on time CVM campaigns performance reports;
• Drive M-Pesa customers segmentation and constantly update the data base;
• Drive inactivity and churn reduction.

Key performance indicators:

• Speed and precision In data analytics and proactive in BIG DATA analytics;
• 99% Positive campaign configurations and immediate response to campaign issues;
• 99% of Campaign documentation present, organized and ready to access.

Core competencies, knowledge and experience:

• Strong Analytical skills;
• SQL, Business Intelligence, PowerBI, Business Objects, OracleBI;
• Experience in interfacing between business and technology;
• Experience in working with customer analytics and business intelligence projects and/or initiatives;
• Fluent in English and Portuguese.

Must have technical / professional qualifications:

• Bachelor’s Degree (relevant to Information technology);
• Minimum of 2 years’ experience in the Information Technology field;
• Certification in Business Intelligence and ORACLE is desirable.

Risks:

Will require working at night on campaign and platform launches.