Specialist: Customer Lifecycle Managemen Full-Time

Role Purpose

Define base management strategy and cross functional alignment.

Key accountabilities and decision ownership

• Develop and execute Welcome, educational, value, surprise and delight campaigns, Cross/up-sell of propositions, add-on’s and services for outbound and inbound channels Just for You;
• Brief, deploy and optimize campaigns according to channel;
• Ensure optimal targeting of customers through segmentation and information analysis;
• Ensure alignment and integration of inbound and outbound campaigns;
• Define CVM life cycle management activities.

Key performance indicators

• Incremental Revenue;
• Customer Uptake and Engagement;
• Churn Reduction.

Core competencies, knowledge and experience

• Relationships management with internal & external servite providers/suppliers;
• CVM & Analytics background;
• Experience in interfacing between business and technology;
• Experience with all aspects of business analysis.

Must have technical/ professional qualifications

• 3 years or more of experience in a Telecommunications technology space, especially in subscriber administration systems;
• 3-year degree or diploma in Information Systems/BSc Computer Science;
• Risks: Will require working at night on campaigns and platform Launches.