Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Key accountabilities and decision ownership:
Create brand awareness and manage all aspects of the Vodacom brand, for the EBU segment;
Ensure that Public relations and press releases are issued to the media when applicable;
Responsible for artwork and get the final approval for branding and marketing of Vodacom shops and Vodacom POS material;
Work with the advertising agency to develop merchandising, point of sale, promotions, and advertising campaigns;
Understand the target market and ensure the marketing effort is directed towards the market segment;
Key performance indicators:
Timely deliver brand initiatives
Ensure alignment of campaign materials with CI
Core competencies, knowledge and experience:
Minimum 2 years’ experience in Marketing / Branding and working with advertising agencies is important;
Experience in Telecommunications industry will be an advantage;
Must speak & write good English and Portuguese;
Computer literacy is essential;
Must have technical / professional qualifications:
Relevant Marketing degree or qualification is essential