Senior Specialist: Media Full-Time

Role Purpose

To manage all media channels. To analyse consumer centric communication & media solutions, from insights generation all the way down to execution and campaign optimization. To ensure all campaigns are executed as per the strategy and set objectives. Continuously monitor the campaign to deliver maximum ROI. To leverage all media channels and driving media presence across all media in the most creative and cost-effective manner.

Key Accountabilities and Decision Ownership

• Develop and implement a media strategy suited to the relevant segment for each campaign;
• Plan media schedules per medium and per campaign, purchase spaces, ensure delivery of materials on time and continuously monitor and track media insertionsimplementation;
• Manage and interpret consumer, brand and media data/ research required to create a total media/channel strategy solution (products , services and  brand position, SOV, SOM, and Media monitoring);
• Manage relationships with all commercial media and research agencies.

Key Performance Indicators

• Right person on the right job (match skills, knowledge and behaviour);
• Delivery on time.

Academic and professional qualifications:

• Honours degree in  Marketing, business administration, technical or graduate degree in Media Management or equivalent;
• Microsoft Office software packages.

Core competencies, knowledge and experience

• At least 3 years relevant experience/understand in Marketing/ brand and working with media houses, advertising or media research agencies;
• Deep brand & understanding of consumer behaviour and how they engage with different media and brands;
• Comfortable working with numbers, metrics and spreadsheets;
• Creativity & analytical thinking;
• Minimum 3 year experience in managing relations with 3rd parties and processes.