Senior Specialist CVM Full-Time

Role Purpose

Role purpose: The role of the Senior Specialist CVM is to ensure base management strategy and operational execution. Define, manage and deliver the customer life cycle programs and activities in order to maximize the customer lifetime value.

Key accountabilities and decision ownership

• Define and execute base development programs to boost revenue, active days and drive retention and Loyalty.
• Manage all direct marketing campaign execution and significantly improve ROI.
• Identify opportunities to apply products and tariffs to maximize lifetime value.
• Lead capability development/ define the capability strategy based on commercial improvement programs.
• Provide relevant, accurate and on time management reports.
• Architect the development of a holistic blueprint for segmented offer management & fulfilment.

Core competencies, knowledge, and experience

• Strong commercial management skills.
• Strong problem-solving and analytical skills, with the ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to partner effectively with crossfunctional teams and stakeholders.
• Ability to translate commercial objectives to technical teams and to provide guidance on the Technology Requirements, Platforms, Infrastructure, And Any Other Technical Considerations.

Must have technical/ professional qualifications

• 3-year experience/ Degree in Computer Science/ Commerce/ Marketing.
• At least 3 years relevant experience in a Commercial or Business Performance role.
• Ideally prior experience of CVM or Pricing is preferred.
• Experience with Excel/ ThinkCell/ SQL/ Python/.

Key performance indicators

• CVM Service Revenue Contribution.
• Churn rate.
• Customer satisfaction and NPS.
• Time to market.
• Active Days.