Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing over 16 000 employees. Key Purpose Statement To enhance Brand Equity and Brand Awareness through coordinating Special Events through Budgets in line with the region’s Brand Strategy.