Manager: M-Pesa Marketing Full-Time

Vodacom Mozambique is recruiting a Manager: M-Pesa Marketing – Maputo.

Role Purpose

To develop, deliver and implement Brand strategy including Digital communication strategies. Planning and execution of all communications and media actions on all channels including online and social media; Managing the Marketing budget of advertising and promotional items; Competitor and customer insights analysis.

Key Accountabilities and Decision Ownership

• Responsible for brand management and corporate identity of M-Pesa, working closely with creative agencies and assisting with new product & Services launches;
• Lead the brand positioning internally and externally taking into consideration customer researches and insights;
• Measure, monitor and report performance of all Marketing activities including CVM & Outbound campaigns of M-Pesa;
• Accountant for planning and implementing promotional campaigns in coordination with Trade Marketing area ensuring content of M-Pesa in all internal and external platforms;
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
• Develop strategies to ensure customer acquisition and retention growth on a monthly basis;

Key Performance Indicators

• Ensure NPS leadership for M-Pesa;
• Timely launch products and services of M-Pesa and update the communication platforms;
• 99% of M-Pesa communication aligned with the business units to ensure a good customer experience and customer retention.