EHOD: CVM & Business Intelligence Full-Time

Role purpose:

Provide base management strategy and operational execution. Define, manage and deliver the customer life cycle programs and activities in order to maximize the customer lifetime value.

 Key accountabilities and decision ownership:

• Develop and execute base management strategy to maximise customer lifetime value and base value contribution to overall services revenue;
• CVM base management IBRO reporting and dashboards;
• Manage customer value segments discretely & manage loyalty programs and partnerships including the partnership with Woolworth;
• Define and execute base development programs for pre- and post-pay and revenue booster initiatives to achieve like-for-like growth in customer base ARPU;
• Manage all direct marketing campaign execution and significantly improve ROI;
• Identify opportunities to apply products and tariffs to maximize lifetime value;
• Lead capability development/ define the capability strategy based on commercial improvement programs;
• Provide relevant, accurate and on time management reports;
• Architect the development of a holistic blueprint for segmented offer management & fulfilment.

Key performance indicators:

• Total Base Mgmt revenue , Base Mgmt EBITDA;
• Outflow value, Retained value;
• disconnections (Pre-/Post pay) & churn rate;
• % of active prepay base
•  # upgrades (post-pay)
• Invest in Base ROI, Retention ROI
• % of product penetration
• Campaigns/ Initiatives ROI
• NPS consumer