Communication and PR Manager Full-Time

Our client

Our client provides entertainment and subscriber management services, it forms part of a large African group operating in 49 African countries including: Kenya, Ghana, Uganda, Nigeria, Tanzania, Zambia, Namibia, Botswana and Angola.  The company promotes the creation, showcasing and building up of local African talent.  As an African business the organization has brought both social and economic benefits to the communities in which it operates, in terms of access to information and job opportunities.

Purpose of the Position:

• Develop and implement PR strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.

Key Performance Objectives Tasks

Strategy and Execution

• Develop and deliver a Public Relations strategy, aligning external and internal messages, in support of the Brand Journey road map and objectives;
• Develop and implement marketing communication’s PR plan;
• Implement Media relations strategy;
• Implementing the full spectrum of public relations tactics including pitching to news media, coordinating news conferences, arranging editorial boards, coordinating special events, preparing collateral materials, and managing internal communications across multiple businesses and partners;
• Conduct high-level media briefings.

Operations Deliverables

• Manage media relations, pursue positive publicity, and coordinate targeted advertising in appropriate media;
• Proactive identification of potential issues and crisis related to the brand;
• Coordinate all public relations activities;
• Manage social media team to engage audiences across traditional and new media;
• Build awareness to the brand and channel awareness;
• Leverage existing media relationships and cultivate new contacts within business and industry media;
• Manage media inquiries and interview requests;
• Create content for press releases, by-line articles and keynote presentations;
• Monitor, analyse and communicate PR results on a quarterly basis;
• Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.

Relationship Management

• Develop a strong collaborative working relationship with the PR Agency;
• Support the Company’s launch and ongoing activities by working closely with the PR agency in the creation of press releases, media alerts, creating media target lists, building product messaging, supervising media outreach and product review program;
• Respond timely to requests, work collaboratively to solve business problems, and communicate regularly with internal and external stakeholders;
• Work closely with content providers to collaborate on media relations that will grow the image and enhance the value of the brand;
• Develop, maintain and grow extensive contacts base relevant to the broadcast media industry spanning print, broadcast and digital, in trade and consumer media Budget Management;
• Manage annual PR budget and forecast exercises Account Evangelist;
• Be the external advocate for the Company;
• Provide insight and expertise externally to drive the brand and increase subscribers.

 People Management

• Responsible for team strength & performance level (attraction, selection, retention & development of PR team);
• Ensure alignment with Team strength, performance and energy matched strategic requirements – under performers identified, improved or removed;
• Ensure direct reports live Company ethics;
• Departmental goals understood and actively pursued by team; work accountability clearly delegated;
• Performance reviews are done regularly, everyone has clear picture of current performance, recognition given where it is due and low performers are acted upon;
• Coaching & Mentoring.

Qualifications Essential:

• Bachelor’s Degree.

Qualification Preferred:

• MBA advantageous.

Experience

• A minimum of 8 years of PR experience;
• 5 years of management experience;
• Detailed commercial and financial acumen balanced with creative flair.

Technical Competencies

• Customer Centricity;
• Developing value propositions;
• Brand Management;
• Reporting and Research;
• Project Management;
• Financial Management/Budgeting;
• PR Management;
• Regulatory and Legal Compliance;
• Media Management;
• Vendor Management.

 Behavioral Competencies

• Accountability;
• Team work;
• Delegation;
• Interpersonal support;
• Perseverance;
• Motivating;
• Prioritization;
• Analytical thinking.