The Channel & Category Development Assistant reports directly to the Channel & Category Development Manager. The CCD Assistant plays a critical role in supporting the CCD in a strategic and operational role. The strategic element is to implement the marketing (Category) plans into a channel and customer specific plan, with guidance from the CCD and working jointly with marketing to ensure internal strategies are externalised.
Operationally, the role is central to the day to day tasks of the category. CCD Assistant will support the CCD on S&OP (Demand Forecast), managing BBT Spend budgets and cascading a clear brief & KPI’s by 6P’s for the CD team to execute ie distribution tracking, pricing & innovation. They work closely with other sub-functions within Customer Development (Account Management, Shopper Marketing, Trade Category Management and Operations) as well as across large business functions (Marketing, Finance, Supply Chain).
Support & develop category strategic plans through IBP – CCD Assistant is an integral part of brand community; provides customer, channel lens to brand JTBD; input into innovation / renovation business cases (e.g. pack size by channel, pricing, distribution & trade margins) & is the face of customer in all Project Team Meetings;
Channel Strategies by geography;
Supports Channel strategies;
Supports the CCD and is responsible for the implementation of the Internal Category business Plan that helps shape the CFCS part of the IBP Process;
Will analyse and implement actions for category COTC KPI’s ie. Improvement of distribution and OSA & feed this into S&OP;
S&OP;
Consolidates all CD input into S&OP and supports the S&OP output (month 1-3) – they will support/drive CD business performance in the month and quarter;
Supports the CCD whom holds the ownership of TTS at category level – tracks and redistribution/trade off of spend by channel and customer to drive growth strategies – Input category P&L into planning quarterly/monthly financial forecasts;
Input into holistic shaping of customer/ channel investment (shopper marketing, trade marketing, in-store);
The CCD Assistant must ensure that all pricing, dealing levels and master data information is up to date. They also need to ensure all key information is available and ready for priority meetings;
Award contracts to artists and ensure safe (adherence to SHEQ standards). Responsible for implementing SHEQ and Security policies and management systems relevant to the role;
KPI’s;
Deliver/ land the month and quarter plan;
USG and Category Growth;
Promotions / TTS management & budgets;
Distribution KPI/ CotC, Forecasting accuracy;
Share of shelf, share of assortment, quality of distribution;
Customer profitability/ Service levels / On shelf availability;
Key Interfaces;
Category Business Team (CCBT) Leads;
Category Marketing Team/ Brand Managers;
CDLT;
Country CCD Network;
CD Finance Business Partner;
Customer Management;
Supply Chain.
Key requirements
B. Com preferred. *Marketing, Financial majors added benefit;
Minimum 1-2 years’ experience in Marketing or Sales in FMCG industry;
Cross-functional experience in Supply chain, Finance considered a plus;