Retail Sales and Non-Fuel Income Support Officer Full-Time

Puma Energy is hiring a Retail Sales and Non-Fuel Income Support Officer, based in Maputo.

Main Purpose

Retail Sales Support

Key support to Retail Manager and Sales team, including Lubricants business, monthly reporting of KPI’s for all Non-Fuel Income Business, responsible for the marketing development and execution for country activations, accountable to communication to the Dealer Network, responsible for all marketing engagements both internal and external.

Non-Fuel Income Business

Responsible for development and execution of the country’s marketing and convenience retailing business plan, aligned with the Regional Strategic Guidelines. Main Focus on achieving results of Non-Fuels Income streams (Franchise fees, Rebates, ATMs, Quick Service Restaurants and others), by implementing Shop Express Value Proposition, CATMAN, Operating Cost Optimization, Store Enhancement, Information System and Execution Culture. Take actions required to ensure the NFR P&L Budget is managed and address any non-conformance. Monitor local trends of all Non-Fuel Income Business and report same. Close relationship with Regional teams to ensure the action plans executions. Responsible for complying with the marketing and advertising budget and deliver superior results on a sustained basis.

Key Responsibilities

Category Management

• Analyze and make decisions based on store profitability;
• Coordinate periodic meetings with C-Store operators to validate/review marketing plans with their input;
• C-Store visits to audit inventory levels, promotional plan and planograms execution, pricing strategy, food safety, recipe procedures and approved supplier purchases, general image details;
• Ensure marketing guidelines are effectively implemented throughout all C-Store chain;
• Oversee and ensure correct implementation of promotional plan, product range review and keep updated planograms;
• Pricing analysis of all categories;
• Provide support with specific activities to Regional Catman Managers and Regional C Store Manager;
• Responsible the Category Management Strategic Plan (Floor Plan, Price Positioning, Category Role, Planograms);
• Sales and margins per category analysis;
• Supervise prices by channels and competitors;
• Supervise sales, costs and margin of products and subcategories and identify news market trends;
• Execute Planograms and consistent management.

NFR Information Systems

• Actualize Franchise Operative and Food Service Manual;
• Implementation of New management information and service provider;
• Increase Execution Capabilities through Training Programs (Dealers / PUMA);
• Ensure correct audit implementation for all service stations;
• Participate on all NFR Reporting.

NFR Promotional Plan

• Comply with the promotional plan defined according to the Category Management Strategic;
• Develop with Country C Store Implementer and Rebate Negotiations with stakeholders;
• Generate reports to support business including country and region;
• Optimize Vendors Agreements with category leaders;
• Validate implementation of promotional plan implementation in store.

NFR Profitability

• Analyze sales reports and act to achieve company objectives;
• Consolidate reports and information for country and region;
• Ensure the continuous NFR performance improvement of the different categories.

NFR Profitability – Non-Fuels Income Management and Opex Budget Control

• C-Store vendors / ATMS / Others including space management for shops;
• Keep Marketing/NFR opex on target throughout the year;
• Negotiate local non-fuels income contracts in line with region.

Marketing Activity Plan Implementation

• Cross Promotions with and without fuel;
• Successful implementation of institutional, product and/or promotional campaigns;
• Fuels local tactical activities;
• Alliance with key opinion leaders in the industry (car dealers, mechanics, auto parts);
• Payment Methods (CoBranded, Fleet Card, Mobile Pay, Gift Card, Rings);
• Lubricant activities (Puma Lubricant brands) and Other Line of Business support;
• Social media strategy implementation;
• Follow up on the Visual Identity audits performed by Retail Territory Managers;
• Successful implementation of Operational Excellence Program;
• Mystery Shopper & Training;
• In coordination with Human Resources, successful implementation of regulatory requirements for NFR bussines.

Requirements

Education

• Bachelor’s Degree in Marketing, communication, advertising or related areas, Business Management or Administration;
• Master’s Degree in Marketing, communication, advertising or related areas, Business Management or Administration.

Experience

• Extensive knowledge and experience of Retail Sales, Operations or FMCG (Fast Moving Consumer Goods) and working under pressure;
• Expert knowledge of current marketing trends and multimedia platforms is essential;
• Extensive experience in marketing, merchandising, advertising, brand management or sales;
• Experience in management operations in Franchise business is an advantage;
• Multi lingual business experience – Portuguese and English essential;
• Experience in country and flexibility to travel in country.

Language

• English and Portuguese (written and spoken).

Competencies

• Communication and strong interpersonal Skills;
• Customer focus – internal and external – all levels of communication;
• Customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction;
• Innovation and creativity with attention to detail;
• Negotiation skills;
• Numeric and Analytical Skills;
• Organizational and Professional Skills;
• Partnership and Teamwork;
• Strong consumer and product awareness.

Please ensure to apply for the role should you be interested before Tuesday, 11^thJanuary 2023